A boss once told me he hired me because of all the candidates he interviewed; he liked me best. Like as in he could get along with me the best. After working with him for several years, I realized it made sense. "I can teach anyone anything," he would say, "but you can't teach relationships."
So that supposes you're a good person—level-headed, amenable, and affable. But this thought highlights that you also have to be teachable. I don't care how much experience someone has; there's always room to learn more. And that's how I have approached my career. I've never shied away from change or new, and I look at each opportunity as a chance to grow.
While a casual observer might see disjointed fields, I see a constant thread that builds on each experience, taking what was good and what I was good at and taking it to the next opportunity. As I got older, I became more focused on what was good for me. Creativity is vital, as is doing something with a purpose, not just filling up an inbox with emails to buy a product destined for the garbage can. It is working with people in collaboration and providing a service or experience that enriches them. And it doesn't have to be life-changing. Sometimes, a great day is enough.
But I've provided those life-changing experiences, too.
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Peter Discoe
Fort Collins, Colorado.
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PROFESSIONAL SUMMARY
Product and channel marketing leader with 10+ years of experience in cycling, outdoor, and endurance markets. Skilled at translating technical product features into clear consumer benefits, retailer education, sales enablement, go-to-market plans, and category storytelling across specialty retail, ecommerce, events, partnerships, and field channels. Combines brand ownership, dealer/channel execution, cross-functional launch coordination, and hands-on creative production to help performance-driven products reach the right consumers and retail partners.
Product Positioning
Category Marketing
Go-to-Market Planning
Retailer Education
Dealer Programs / IBD
Sales Enablement
Technical Product Storytelling
Specialty Retail Execution
Merchandising Support
Launch Asset Development
Cross-Functional Coordination
Consumer & Retailer Insights
Outdoor / Endurance Markets
Partnerships & Events
E-commerce / Marketplace Messaging
Brand Partnerships
Budget & Timeline Management
Adobe Creative Suite / InDesign
Category Marketing
Go-to-Market Planning
Retailer Education
Dealer Programs / IBD
Sales Enablement
Technical Product Storytelling
Specialty Retail Execution
Merchandising Support
Launch Asset Development
Cross-Functional Coordination
Consumer & Retailer Insights
Outdoor / Endurance Markets
Partnerships & Events
E-commerce / Marketplace Messaging
Brand Partnerships
Budget & Timeline Management
Adobe Creative Suite / InDesign
PROFESSIONAL EXPERIENCE
Owner | Type Two Event Management | 2022 - Present
• Develop and execute marketing initiatives aligned with partner, sales, and audience objectives, supporting revenue growth, brand visibility, and customer engagement.
• Build and manage brand partnerships, sponsorship programs, event activations, and integrated field marketing initiatives for endurance and cycling audiences.
• Translate partner objectives and product narratives into event messaging, participant communications, sponsor deliverables, and consumer-facing storytelling.
• Collaborate with marketing, sales, creative, and external partners to align priorities, timelines, assets, and field-level execution.
• Manage budgets, resources, vendors, production timelines, and performance expectations to deliver programs on time and aligned with partner goals.
Founder & Promoter | Ramble Ride | 2015 - 2024
• Developed and executed go-to-market strategies, seasonal campaigns, and category storytelling to grow participation across endurance cycling events.
• Built long-term partnerships with cycling, outdoor, and lifestyle brands, supporting co-marketing initiatives, product integration, and field-based consumer engagement.
• Created product, sponsor, and participant communications across web, email, social, event guides, partner decks, and onsite materials.
• Integrated sponsor products into authentic rider experiences, partner activations, content, and community channels.
• Gathered direct rider, retailer, partner, and market feedback to refine messaging, positioning, event experience, and future program opportunities.
• Managed digital, social, experiential, and partnership marketing programs, including budgets, forecasting, timelines, and performance tracking.
Owner & President | Swobo Bicycles | 2011 - 2016
• Led product, channel, and sales marketing strategy for a bicycle brand, growing the independent dealer (IBD) network by 48%.
• Developed product positioning, dealer education, merchandising support, and sales collateral to support new product launches and specialty retail sell-through.
• Translated product features, category benefits, and brand positioning into retailer-facing tools, consumer marketing campaigns, and sales enablement materials.
• Partnered with sales representatives, field teams, and retailers to align seasonal GTM priorities, launch timing, dealer programs, and in-market execution.
• Collaborated with product and vendor teams to align marketing strategies with product launches, category priorities, assortment planning, and customer needs.
• Executed brand campaigns, partnerships, content, retail promotions, and customer acquisition strategies across specialty retail and direct channels.
• Managed sales team development, dealer relationships, forecasting, vendor coordination, logistics, and global supply chain operations.
Marketing Operations Director | Colonial Life (Unum) | 2007 - 2011
• Led a 20-person marketing team supporting a national sales organization with collateral, presentations, product positioning tools, and sales enablement materials.
• Partnered with sales leadership and cross-functional stakeholders to align marketing initiatives with business objectives, revenue goals, and field execution needs.
• Developed marketing campaigns, web content, digital platforms, product collateral, and communication tools to support customer acquisition and sales team effectiveness.
• Oversaw annual budgets exceeding $12M, including planning, allocation, production, vendor management, and performance tracking.
Manager, Operations | Safeco Insurance | 2003 - 2006
• Managed marketing production, including print, content development, demand planning, and distribution for internal and external stakeholders.
• Collaborated cross-functionally to support marketing initiatives, operational execution, budgeting, and performance metrics.
EDUCATION
Bachelor of Arts, English Literature | San Jose State University
TECHNICAL & CREATIVE SKILLS
Expert in Adobe Creative Suite, including InDesign, Photoshop, Illustrator, page layout, photo editing, and production-ready marketing collateral; Microsoft Office 365; Google Business Suite; Dropbox; CRM and sales support tools; marketing analytics and reporting; presentation development; ecommerce and digital content support; social, email, and web/CMS content workflows.