A boss once told me he hired me because of all the candidates he interviewed; he liked me best. Like as in he could get along with me the best. After working with him for several years, I realized it made sense. "I can teach anyone anything," he would say, "but you can't teach relationships."
So that supposes you're a good person—level-headed, amenable, and affable. But this thought highlights that you also have to be teachable. I don't care how much experience someone has; there's always room to learn more. And that's how I have approached my career. I've never shied away from change or new, and I look at each opportunity as a chance to grow.
While a casual observer might see disjointed fields, I see a constant thread that builds on each experience, taking what was good and what I was good at and taking it to the next opportunity. As I got older, I became more focused on what was good for me. Creativity is vital, as is doing something with a purpose, not just filling up an inbox with emails to buy a product destined for the garbage can. It is working with people in collaboration and providing a service or experience that enriches them. And it doesn't have to be life-changing. Sometimes, a great day is enough.
But I've provided those life-changing experiences, too.
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Peter Discoe
Fort Collins, Colorado.
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•Brand Management •Market Analysis and Strategy •Business Management •Digital Marketing •Photography/ Videography •Copywriting / Creative writing •Public Relations •Communications •Budget Administration •Content Creation •Content Management •Adobe Creative Suite
PROFESSIONAL SUMMARY
An adaptable, self-motivated professional, strategic thinker, engaging storyteller, and creative individual with an entrepreneurial, hands-on mindset. Demonstrated success in community building and experiential marketing. Skilled across many aspects of business operations, with a track record of sales growth and P&L responsibility. I possess proven field marketing experience, building valuable relationships and fostering enthusiasm and motivation among customers and stakeholders. I have excellent written and oral communication skills and can deliver engaging, informative, and well-organized narratives and strategies.
EXPERIENCE
Owner
Type Two Event Management, 3/2022 – Present
•Bespoke management of sporting events, helping promoters find operational success, drive tourism, build communities, and foster world-class competitions.
•Find and establish sponsor relationships, negotiate financial support, and develop activation strategies that support event and partner goals.
•Gather data and documentation of procedures and functions for the development of an operational plan and goal setting.
•Build teams to meet event needs and goals. Manage and motivate this team onsite at each event, executing the operational plan developed.
•Liaise with the media, providing press releases, interviews, and public relations.
Owner and promoter
Ramble Ride, 7/2015 – 9/2024
•Developed and led multi-day outdoor adventures for diverse groups of up to 60 participants, expanding offerings to more than 5 unique events annually. Ramble Rides enrich, educate, and inspire participants to push their limits and discover what they can accomplish through outdoor experiences.
•Developed lifestyle and consumer marketing strategies through engaging and authentic content and promotional campaigns, while building our community of adventure enthusiasts.
•Created social media campaigns, content strategy, and brand development, focusing on our customer base's ever-changing desires and destination demands.
•Collaborated with partners in creating marketing strategies to reach common goals of increased sales and brand awareness.
Owner and President
Swobo Bicycles, 8/2011 – 9/2016
•Led lifestyle urban bicycle mobility business, including operations, sales, and brand communications. Grew dealer base by 48% during ownership.
•Managed Taiwan-based manufacturing, including global supply management and supplier development support.
•Led a six-person sales team, developing and managing sales goals, performance metrics, and sales materials.
•Developed marketing strategy, including strategic partnerships and data analysis, aligning efforts with product development.
•Developed dealer events and lifestyle product marketing campaigns and content that enhanced brand awareness and built customer communities.
•Conceptualized and developed content creation and brand stories across several platforms and distribution channels.
•Responsible for all imports and carrier partnerships from Taiwan and China, including Duty programs, factory visits, quality control, and manufacturer and carrier partner negotiations.
Marketing Operations Director
Colonial Life, Unum, 2/2007 – 5/2011
•Marketing Operations leader of a 20-person marketing team, collaborating cross-functionally with internal and external sales and business partners, developing sales support and product marketing materials and collateral.
•Responsible for corporate and insured websites, ensuring accessibility and compliance, and compelling user experiences.
•Developed and managed annual budgets of over $12M, partnering with Finance, providing expense management, critical metrics, oversight, and competitive business insights.
Manager, Operations
Safeco Insurance, 9/2003 – 11/2006
•Team leader heading up the development of marketing and advertising content, internal print and publishing production, and warehouse management via a large in-plant printing facility.
•Liaised with internal partners, building collaborative environments.
•Managed budgets, demand planning, and department success metrics.
EDUCATION
Bachelor of Arts: English Literature
San Jose State University, San Jose, CA