A boss once told me he hired me because of all the candidates he interviewed; he liked me best. Like as in he could get along with me the best. After working with him for several years, I realized it made sense. "I can teach anyone anything," he would say, "but you can't teach relationships."
So that supposes you're a good person—level-headed, amenable, and affable. But this thought highlights that you also have to be teachable. I don't care how much experience someone has; there's always room to learn more. And that's how I have approached my career. I've never shied away from change or new, and I look at each opportunity as a chance to grow.
While a casual observer might see disjointed fields, I see a constant thread that builds on each experience, taking what was good and what I was good at and taking it to the next opportunity. As I got older, I became more focused on what was good for me. Creativity is vital, as is doing something with a purpose, not just filling up an inbox with emails to buy a product destined for the garbage can. It is working with people in collaboration and providing a service or experience that enriches them. And it doesn't have to be life-changing. Sometimes, a great day is enough.
But I've provided those life-changing experiences, too.
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Peter Discoe
Fort Collins, Colorado.
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PROFESSIONAL SKILLS
•Brand Management •Market Analysis and Strategy •Business Management •Digital Marketing •Photography/ Videography •Copywriting / Creative writing •Public Relations •Communications •Budget Administration •Content Creation •Content Management •Adobe Creative Suite
PROFESSIONAL SUMMARY
An adaptable and data-driven marketing and operational professional, engaging and natural storyteller, and creative individual with a background in elevating brand awareness, experience management, business performance, and profitability. Well-versed in business operations (B2C and B2C), project management, product marketing, social media, customer service, building valuable relationships, managing finances, and motivating teams. Proactive and forward-thinking with a keen eye for problem-solving and devising improvements. Excellent written and oral communication skills to deliver engaging, informative, and well-organized marketing and communication strategies.
EXPERIENCE
Type Two Event Management, 3/2022 – 9/2024
Owner
•Management of 14 national cycling events, providing service to events in finding success and driving brand awareness while building communities and fostering world-class competitions and participant experiences.
•Developed and established sponsor leads, negotiated financial support, and developed collaborative activation strategies that support event and partner goals.
•Executed live-streaming and video production efforts across multiple distribution platforms.
•Developed and executed content marketing strategies, creating engaging content with data-driven management monitoring channels and leveraging content types for engagement and growth.
•Mentored event staff on media best practices and brand consistency.
•Remote managed a diverse team of professionals and stakeholders, building teams to meet event needs and goals. Manage and motivate this team onsite at each event, executing the operational plan.
•Liaised with media, providing press releases, interviews, and public relations.
• Created marketing, social media, and editorial copy for series partners and events, developing a digital audience of over 200,000 unique views per event.
Ramble Ride, 7/2015 – 9/2024
Owner and promoter
•Developed and led multi-day outdoor adventures for diverse groups as large as 60 participants, growing offerings to over five unique events annually. Ramble Rides enrich, educate, and inspire participants to test their limits and explore what they can do through engaging outdoor experiences.
•Developed event sales channels and measurements, guiding efforts to grow customer base.
•Developed lifestyle and consumer marketing campaigns through engaging and authentic collateral and brand marketing campaigns, engaging and building our community of enthusiasts.
•Created social media campaigns, content strategy, calendar, and brand development focusing on our customer base's ever-changing desires and demands.
•Collaborated with partners to create marketing strategies and measurements that achieve the common goals of increased sales, brand awareness, and exceptional customer experiences.
Swobo Bicycles, 8/2011 – 9/2016
Owner
•Led bicycle and apparel product business, including marketing, sales, brand communications, and manufacturing. During ownership, the dealer base grew by 48%.
•Planned, developed, and executed yearly brand business plans, including budget, product, and marketing plans, determining the overall business direction.
•Led a six-person sales team, developing sales goals, performance metrics, and sales materials, including a robust e-commerce site that grew to roughly 40% of overall sales, coexisting with dealer sales channels.
•Developed and managed four-person in-house customer service staff, providing service and marketing efforts to dealers and end-user customers.
•Developed multi-channel marketing strategies, including developing strategic partnerships and data analysis, aligning efforts with product development and launches.
•Developed dealer events and lifestyle product marketing campaigns that enhanced brand awareness and built customer communities.
•Conceptualized and developed content creation and brand stories across several platforms and distribution channels.
Colonial Life, Unum, 2/2007 – 5/2011
Marketing Director
•Creative Services Marketing leader of a 20-person cross-functional marketing team for a Fortune 500 insurance company, collaborating with internal and external business partners and developing sales support and product marketing materials and collateral.
•Developed and managed annual marketing budgets of over $12M, working with the C-suite to provide critical metrics, oversite, and competitive business insights.
•Management of external creative partners and vendors, including developing campaign goals, success metrics, and budget and timeline management. Reduced print costs by 30% through material optimization and consolidation.
•Created short- and long-range goals and provided vital reporting metrics, research, and support to achieve operational effectiveness.
Safeco Insurance, 9/2003 – 11/2006
Manager, Marketing Services
•Creative team leader, leading up the development of marketing and advertising campaigns and internal print and publishing efforts via a large in-plant printing facility.
•Liaised with internal partners, building collaborative environments.
•Managed budgets, demand planning, and department success metrics.
EDUCATION
Bachelor of Arts: English Literature
San Jose State University, San Jose, CA